Social Media Chimp

Social Business Enables Better Marketing. It’s The Truth

Social Media Chimp — Sat, 19 May 2012 14:26:15 +0000

Marketers have a bad wrap and it’s understandable. For years, college professors have been teaching old school marketing theories such as the 4 P’s of marketing with the 4^th P being Promotion (or marketing). This is still the truth in the majority of today’s college curriculum (with some exceptions of course). And even today, many marketers are using social media to share marketing messages without any regard for building meaningful communities that can drive true business value. And the ones who actually get it (I would classify myself in that category, thank you very much) are often poked fun at by the enterprise IT consultants and technologists because of our heritage. I don’t blame them and often poke fun back because well … that’s another blog post.

Point being, we all know what the outcomes of social business transformation can be … a more connected organization, culture change, stakeholder value, faster more efficient customer support, innovation, enterprise collaboration, employee engagement and (insert all the other buzz words).

But one outcome, which isn’t talked about much, is how social business can enable better marketing. I believe this. I believe this just about as much I as I believe that Magic Johnson is the greatest player to have ever played the game of basketball. And if you know me well, you know I am serious and can argue for days about this topic and usually win.

Here are a few examples of how this works. It’s not theory. It wasn’t a dream or vision. And I didn’t read it somewhere. This works and I have done it. I believe it.

Real Time Marketing: Content is the number one challenge for marketing organizations today; especially for global firms with multiple social media channels and stakeholders. A social business (via collaboration, knowledge sharing, process creation and governance) can enable marketing to create content that matters – relevant content (the right content, at the right time, in the right channel, to the right customer). This is done by creating a collaborative narrative about the product or brand internally coupled with real time monitoring of brand/industry related topics and conversations.
Real Time Monitoring: The establishment of a real time monitoring center (or command center) requires a significant amount of cross-functional collaboration with customer support, IT, operations and applicable business units. The last thing marketers should be doing is making technology decisions without consulting with, or better yet, partnering with IT. Real time monitoring can ensure that the organization is front and center in the conversation – handling/escalating support issues, intercepting sales related conversations or general community engagement. And marketing teams are on the engagement front lines and have the opportunity to become more strategic in the organization by driving social business initiatives.
Marketing Analytics: There are two truths about social media analytics. Either organizations aren’t measuring their social media marketing efforts OR everyone in the organization is measuring it differently. In either case, that’s an ugly problem. Especially when the CMO wants to know how many people were reached globally through social media or is curious about engagement rates were for a given time-frame. A collaborative analytics framework will ensure everyone in the organization is measuring social consistently and will enable marketers to shift and iterate their content strategy based on real time data; and of course give the CMO what he/she wants, when he/she wants it.
Marketing Governance: I have written about the Social Business Center or Excellence in the past. One responsibility of this team is to create systems and processes that will enable other marketing organizations, product teams, geographies and regions to build social media programs locally that can scale and take into consideration those very specific cultural trends and behaviors. Again, this goes back to content. Also, this type of governance can prevent organizations from creating a multitude of external communities without proper planning like identifying a community manager, content plan, measurement and crisis plan. The last thing you want for your business is 178 social media channels that undoubtedly confuse the hell out of customers.

I am sure you have your own examples of how social business can enable better marketing. These of course are my opinions. But hey, what do I know? I am just a marketer.

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Ebay a Hassle? Check Out This Platform for Secondhand Fashion

Social Media Chimp — Sat, 19 May 2012 13:35:30 +0000

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Threadflip

Quick Pitch: Buy and sell pre-owned clothing and accessories.

Genius Idea: More convenient and personal than selling on eBay.

Copious, 99dresses, Fashionlend, Nearly Newlywed, Poshmark: there’s been a proliferation of web and mobile-based channels for selling pre-owned clothing and accessories as of late. These businesses are aiming to carve a slice out of an area long dominated by the likes of eBay, Etsy and local consignment shops.

Threadflip, a San Francisco-based company that launched with $1.6 million in seed funding last month, is among the latest of these.

Like its competitors, Threadflip lets you buy and sell secondhand fashion goods. Where it differs is in its level of service. Threadflip provides an end-to-end shipping solution that saves sellers laborious trips to the post office. The company also offers a “white glove service” for sellers who want to be less involved: simply send your items, and the company will do the photographing, listing and shipping for you.

You’ll be charged a 15% transaction fee if you do your own listing. For white glove service, you’ll have to fork over between 40% and 50% of the selling price.

Threadflip has done a good job of making the site feel human and personal. Buyers and sellers are identified not by anonymous usernames, but by their Facebook profiles, which creates a greater sense of transparency and trust between parties. The site also profiles various sellers — many who are, seemingly, fashion bloggers — inviting you to explore their wares as if you were inside a boutique of their own design. That format also encourages users to spend more time browsing and exploring — rather than searching — for goods, making it more likely that they’ll buy something they didn’t know they wanted.

What’s next? Founder and CEO Manik Singh says the startup is focused on building out support for its white glove service, and preparing to release its iOS app. After iOS, Android is next on the road map.

Series Supported by Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

More About: bizspark, ebay, fashion, threadflip

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This Week on the mediabistro.com Job Board: Financial Times, High 5 Games, McGraw-Hill

Social Media Chimp — Sat, 19 May 2012 12:29:41 +0000

This week, Financial Times is hiring a senior web designer, and High 5 Games is looking for a social media analyst. McGraw-Hill needs a social media manager, and M+R Strategic Services is seeking a social media strategist. Get all the details on these jobs and more below, and find additional just-posted gigs on mediabistro.com.

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Latest Social Networking Auctions

Social Media Chimp — Sat, 19 May 2012 07:00:24 +0000

Hey, check out these auctions:

NEW Get Connected: The Social Networking Toolkit for Bu

US $26.04
End Date: Monday May-21-2012 23:38:21 PDT
Buy It Now for only: US $26.04
Buy it now | Add to watch list

NEW Peer-to-peer Social Networking - Kesidis, George/ W

US $34.84
End Date: Tuesday May-22-2012 3:31:40 PDT
Buy It Now for only: US $34.84
Buy it now | Add to watch list

Cool, arent they?

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LIVING THE LIFE ( DONDRIA,BRANDON HINES DUET)

Social Media Chimp — Sat, 19 May 2012 06:59:04 +0000

RIP SHAKIR STEWART AND MJ

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Earning Demolition – S2 E24: Adding, almost done oo!

Social Media Chimp — Sat, 19 May 2012 06:58:56 +0000

This world looks sexy as hell. Remember to Favorite/like/comment, Faving earns more tnt oo! Each 100 favorites earns 10 more tnt at the end! Twitter twitter.com

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Call Me Maybe Syracuse University

Social Media Chimp — Sat, 19 May 2012 06:58:49 +0000

For my Viral Video Project, I decided to reflect the student body of Syracuse University through #Rotoloclass's favorite song, "Call Me Maybe" by Carly Rae Jepsen. #Rotoloclass is the Social Media and the Enterprises class through the School of Information Studies. I hope you enjoy! A big thank you to Anthony Rotolo and everyone who helped make this video!

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2011 – 2012 PBA World Championship (Johnny Petraglia Division) – Match 01

Social Media Chimp — Sat, 19 May 2012 06:53:39 +0000

The new year on the PBA Tour gets started with the PBA World Championship Johnny Petraglia Division Final, which will air at 1 pm ET Sunday on ESPN. It is the third of four eliminator rounds that will eventually trim the PBA World Championship field of 16 finalists down to four for the Sunday, Jan. 15, battle for the $50000 first prize, the Earl Anthony Trophy and the PBA Tour's first major title of the 2011-12 season. Four-time Tour winner Sean Rash dominated the 40-game qualifying portion of the World Championship, averaging 234.03 on five different lane conditions to earn top qualifier honors. As the top qualifier in the Petraglia Division, Rash has selected the PBA's Scorpion lane condition as the scoring environment for Sunday's round. Also making the Division final are PBA Hall of Famer Pete Weber trying for his 36th title; third-year player Ryan Ciminelli trying for his second Tour title and non-titlist Nathan Bohr of Wichita, Kan., who will be making his PBA television debut. One of these four players will be hoping to join Ryan Shafer and Osku Palermaa who have already won Division finals to qualify for the World Championship finals. In Sunday's division finals, all four players will bowl a one-game match. The player with the lowest score will be eliminated. The three survivors will bowl another game, with the low man knocked out. The two finalists will bowl a final game, with the survivor advancing to the World Championship finals. The Johnny Petraglia finals ...

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Planet Bollywood News – Ranbir Kapoor: I’m virgin No.1, Vidya Balan gets dirty at the DVD launch, & more news

Social Media Chimp — Sat, 19 May 2012 06:40:07 +0000

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Docm77´s NEW Minecraft World Tour – Episode 80: Enchanting Frenzy

Social Media Chimp — Sat, 19 May 2012 06:39:59 +0000

In Episode 80 of Docm77's NEW Minecraft World Tour, we gear up big time. Also, we conduct some interesting teleportation tests. Download the "UFO": www.mediafire.com How to get multiple Dog Skins in your World? www.youtube.com Minecraft Version History: www.minecraftwiki.net Visit the DocBox on: www.docm77.net TwitchTV www.twitch.tv Important Info: Updated download links for Docm77´s Special Edition "Faithful 32x32" Texture Pack can be found in my channel description. Make sure to use the newest version of mcpatcher if you want to play with HD textures. Important Links: Ultra Hardcore: www.youtube.com UHC Mod: www.minecraftforum.net Ocelot Farm Tutorial: www.youtube.com Docm77´s Social Media: ---------------------------------------------------------------------------------------------- Twitter: twitter.com Facebook: www.facebook.com Google+: plus.google.com ----------------------------------------------------------------------------------------------- Mining Beats: Ason ID - Sunshade soundcloud.com Outro: Docm's Theme by Chaosclub22 - www.youtube.com

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