ViperChill Monthly Report 7 (Ranking for “Viral Marketing”)
As we enter the month of May which will see me turn 21 and lose what I consider my USP, it’s time for another monthly report which shows the ViperChill stats for April. While I have no goals for the stats here in any way, I find it interesting to track changes on a monthly basis and I hope you find it interesting too.
I did slack on the amount of posts written in April due to my hectic workload and a lot of things happening in my life that I couldn’t control, but that didn’t seem to slow down growth at all. Now let’s look at those traffic sources so you can all steal them (legally) from me, shall we?
Overall Traffic

- Visits: 32,196
- Pageviews: 60,924
- Avg time on Site: 2 mins 59 seconds
Due to a lack of posting the traffic has dipped slightly from last month. I also haven’t had any guest posts go live but the subscriber base is growing strong so that says something about the quality of traffic landing here. The articles written in April, were:
- Reputation Management for WordPress (Free Plugin)
- 6 Vital Lessons from a $200/Day Adsense Account
- Six Figure Writing: My Journey from English Failure to Blogging Success
- $0-$5,000 Per Month: How to Make Money With Blogs
- Social Media Supremacy: 10 Experts Reveal Their Strategies
Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. You could say that we prefer signal over noise.
Top Referring Websites
Here are the top referring traffic sources for the month of April:
- Direct: 10,943
- StumbleUpon: 3,677
- Google (organic): 3,474
- Twitter.com: 2,017
- Google.com: 1,633
- SEOmoz.org: 670
- Sphinn.com: 638
- Farbeyondthestars.com: 586
- 1stwebdesigner.com: 546
- Smartpassiveincome.com: 350
Top Referring Keywords
There were a total of 3,583 visits via 1,084 keywords this month. The top 10, were:
- ViperChill: 1,009
- viper chill: 244
- guest blogging: 150
- viral marketing: 129
- wordpress seo: 68
- glen allsopp: 56
- cloud living: 48
- viper chill squidoo: 48
- viperchill.com: 38
- glen allsopp blog: 33
While search engine traffic is still a tiny portion of the traffic that arrives at ViperChill, it is growing steadily month on month with the number of referring keywords increasing by 25%.
Subscriber Stats
Monitoring your subscriber stats is probably the best way to track how well your audience is growing. Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor.
- April 1st: 5,325
- April 30th: 6,239
- Change: +914
In March the audience grew by 988 subscribers and in April by 914 despite the lack of posts here. I think someone out there is conspiring against us growing by 1,000 subscribers in a month. If this rate of growth continues we should reach the 10,000 subscribers mark in around three months which will be a huge achievement for me.
If you’re reading this in a feed reader or inbox, thanks for subscribing!
Personal Update
I recently noticed that ViperChill was regularly being shown on the first page of Google for the phrase ‘viral marketing’. While I haven’t pushed hard to rank for this phrase, I have optimised the site around that term. There are also a lot of people who link to the blog with the anchor text viral marketing which also helps.
The phrase is very competitive and gets around 40,000 exact searches per month in Google so I think this shows that quality content around a topic (which attracts links) is really what Google and other search engines want to provide their audience. I’ve seen the site ranking as high as 4th while most people tell me they see it at 7th or 8th.

Depending on which datacenter you hit and where you are in the world, the position probably fluctuates a lot. Now that I know I am on the right track, I’m going to do some behind the scenes work to get the ranking even higher, and hopefully take that no.1 spot one day.
My 21st birthday is coming up (May 20th) which is a big occassion in the UK and most other countries so I’ll be doing some over-the-top things for that. I took about 8 days off work in April due to some things coming up that I couldn’t control that hit me quite hard. Thankfully that’s over now and I can get back to my typical schedule of providing posts here.
Finally, I’ve just opened up my coaching page and already landed quite a few new clients. I’m really excited to be working with people one-on-one and giving specific advice which I haven’t been able to do for a few years. I’ll explain more about why I’m doing this in a future post but the short version is simply this: I enjoy doing it and it’s one way to monetise ViperChill without using ads or affiliate links (which I hate) and annoying anyone who just wants the content here.
To our success in May!
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Tags: Marketing”, Monthly, Ranking, Report, ViperChill, “Viral
Hey Steve,
. And thanks for the info.
Glad you look forward to the posts here
Hi Henrik,
Thanks for the kind words
.
It’s amazing to see how this blog is improving each month. Congrats Glen, and a happy 21st B-Day!
dragonblogger…great guest post you have there by mars dorian…
I also think you get an amazing amount of direct traffic, out of my 15k visits per month, 13k are from Search engines, I get less than 2k direct on my site.
Hey Joshua, glad you found us at ViperChill
. Maybe I’m biased (:P) but, you should definitely keep checking back here
. Also have you taken a look at “the base” (http://www.viperchill.com/base/)? A list of the posts here organised by categories – SEO, Social Media, Business and posts around ViperChill, such as this post
.
Glen! Really great job … you inspire us to greatness, you know. Quick question: Do you think having a “made up” name for your site hurts your traffic potential because it is not directly descriptive or does it help because it’s branded and memorable?
(happy b-day, btw…)
Glen,
Thanks for being so open about your stats and have a happy birthday. I think the blogging community is the only group that is NOT trying to out-fox its customers, while at the same time providing some amazing marketing and really great content.
I just found your blog by accident today, so I plan to come back for a lot more. Great work here.
-Joshua Black
The Underdog Millionaire
Hey David,
Awesome to see you over here. Thanks for the update on the ranking!
Hey Topps,
Awesome that you see the rankings so high. Thanks for the kind words. Next post is up tomorrow